UWorld Korea Showcases Global Beauty Distribution Capabilities at COSMOBEAUTY SEOUL 2025

Strengthening Strategic Partnerships with Promising Korean Brands for Southeast Asian Expansion

UWorld Korea, a global platform specializing in beauty distribution and live commerce, successfully participated in COSMOBEAUTY SEOUL 2025, held from May 28 to 30 at COEX, Seoul. With team members from its headquarters in Singapore as well as branches in China and Korea, the company actively engaged in B2B consultations, focusing on strategic partnerships with Korean beauty brands seeking to enter Southeast Asian markets.

During the exhibition, UWorld Korea introduced its comprehensive e-commerce integration platform, A-Link One, which offers a seamless solution covering product registration, cross-border logistics, local payments, live commerce content, and overseas distribution.

Through in-depth meetings, the company discussed key areas including:

• Customized go-to-market strategies for each brand

• Marketplace onboarding in Southeast Asia

• Live commerce collaborations tailored to local consumer trends

• Co-produced global content and marketing campaigns

CEO Changgeol Kim stated,

“This was more than a sourcing event—it was a meaningful opportunity to build long-term, strategic partnerships with Korea’s most promising beauty brands. By combining our localized infrastructure and technology across our Singapore, China, and Korea bases, we aim to accelerate Korean brands’ success in the global market.”

Looking ahead, UWorld Korea plans to launch joint campaigns and collaborative showcases across Southeast Asia starting in the second half of 2025, further expanding its influence in the Asian beauty landscape.